Pitch Deck: Madhav Farm
Madhav Farm was a startup that I founded in 2019 to provide fresh, organic, and affordable milk and vegetables online. I connected farmers directly with customers, eliminating middlemen and reducing costs. I also used technology and innovation to improve farming and delivery quality and efficiency.
I wanted to solve the problem of lack of access, transparency, and trust in the traditional supply chain of milk and vegetables. I targeted the growing online grocery market in India, focusing on urban, professional, and health-conscious customers.
However, due to some unforeseen circumstances, I had to close the startup in 2021.
In this pitch deck, you will learn more about my problem, solution, market, product, business model, and team.
Case Studies
Problem Statements
1. You need to perform competition benchmarking for Springwood.
2. You are a marketing manager at a leading food delivery company in India. How will you increase the number of post-order reviews on the app? (Take all necessary assumptions.)
3. Download the Sortizy app from the Play Store, Sign up for the app, and observe each communication (Push notifications, email, WA, etc.) very carefully. Observe the product features and your experience. Answer the following questions
What do you think the app does and who is it for?
Do you see yourself using this app? If yes, why, If no, why not.
How would you improve the app messaging? How would you redesign the homepage to make it more appealing for users above the age of 50? We’re finding that a majority of users don’t make it through the entire onboarding process. What would you do to fix that? A lot of users after signing up, stop opening the app. How will you fix it? (explain your approach in detail)
You are required to come up with descriptive solutions, outlining your approach and the steps you will take to tackle the problem. Also, explain your core hypotheses and the rationale behind them
Problem Statement
A. Research the ‘impact of GenAI on the industry’ and identify three problems to solve
A research document outlining key findings, the current product landscape, market trends, and technological advancements
Choose three problem statements and pick one to solve.
Solution for the problem as a product manager
B. Develop a website that incorporates information about research, networking activities, upcoming products, and investment opportunities
Deliverables:
Website Structure: A sitemap or wireframe that outlines the structure of the website
Content Plan: A list of types of content that will be featured (e.g., research, articles, podcasts, investment opportunities).
User Flows: Define how different types of users (researchers, potential investors, early adopters) will navigate through the website.
Technical Requirements: List of technologies/tools to be used for development.
KPIs: Metrics to measure the website’s success.
C. Write an Investment Pitch to Secure an investment of $2 million for the same idea
Deliverables
A pitch deck covering
a. Market size
b. Problem and its solution
c. Financials Projection
d. Competitive landscape
d. utilization of funds
e. Business Model, etcA list of potential investors to target.
Problem Statements
You’ve been onboarded as a product consultant for PhonePe, a product that is similar to GooglePay in terms of features and offerings. As a strategic decision-maker, you have to work towards building a USP for your product.
PART 1: Research doc
Here, you have to recommend a strategy based on your research (qualitative and data insights to back it) for the product offering to set yourself apart with a unique selling proposition (USP) for end customers. You have to prepare a document on market research. And for your competitors
PART 2: Business model doc
You have been tasked with creating a 1-year revenue estimation. Make sure you provide all calculations underlying your assumptions in as much detail available to you.
Problem Statement
Part 1: Google Keep is a free product to save, share notes, collaborate on tasks, etc. You are a product manager forGoogle Keep and you are tasked to convert Keep into a paid subscription based product. How would you go aboutbuilding and executing this product strategy along with arriving at a pricing model $$$.
Part 2: Should Facebook enter the dating market? If yes, state why and detail. If no, state why not with detailed analysis